Still the closer, the sales manager and the CRM police.

We build the sales team so you can leave the sales calls.

Take the Founder-Dependency Score. 10 questions from memory, and we'll show you where sales still depends on you and what we'd check first.

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An empty office chair in front of a sales team working at a table in a bright office

$1.3M

Collected in month one by a sales team built in about 90 days.

6%→33%

Close rate on attended calls, same offer, same lead flow.

$3.6M+

Generated from one webinar campaign.

200+

Salespeople recruited, trained and managed.

Why founders reach out

Most founders call us for one of three reasons.

Still the closer

You're the only one who can sell it.

Every big deal still goes through you. The business grows when you're on calls and stalls when you're not, and you can't duplicate yourself.

Get my score

Leads you already paid for

Your team can't get to all its leads.

Leads sit in the CRM for days. Some never get a call at all. You're paying for traffic and losing it to speed to lead.

The 5 numbers we'd ask for first

Go faster

Everything works and you want to go faster.

The offer sells and the team closes. That said, the next hire still feels like rolling the dice, and you want a system that scales without you.

Before the next sales hire starts

The Founder-Dependency Score

Find out where sales still depends on you.

10 questions you can answer from memory. No spreadsheet, no logins.

A score from 0 to 100
Up to three places sales depends on you
What we'd check first, in the order we'd check it

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Sample result

72/100 Sales runs through you

0306080100

1
You close the big dealsWe'd check close rate on attended calls by rep, with you taken out.
2
Nobody owns speed to leadWe'd check how many minutes a new lead waits for a first dial.
3
You're the sales managerWe'd check who runs the pipeline review when you're out.

What we'd check first

Five numbers tell us where a sales team is leaking.

When a founder walks us through their sales, we ask for these before we look at anything else. Most can't pull all five in under a minute, and that's usually the first finding.

minutes

Speed to lead

How long a new lead waits for a first call. Every minute it waits, you're paying for a lead a competitor can reach first.

% booked

Show rate

Of the calls booked, how many show up. A low show rate is a confirmation problem before it's a sales problem.

% attended

Close rate on attended calls

Counted per rep, only on calls that happened. This is where you see whether it's the rep or the lead.

$ vs $

Cash collected against booked

Booked revenue feels good on the dashboard. Cash collected is what the business can spend.

days

Rep ramp time

Days from start date to a rep's first closed deal. If you don't track it, every hire feels like a gamble.

Send me the 5 numbers

Two builds

What changed, and what surprised us.

$100K to $1.1Ma month, with no added ad spend

Before: About $100K a month. 254 dials in all of June 2025. Leads sat in the CRM going cold, and some were never contacted. 33 days on average from lead to close.
What changed: Every lead with a phone number gets dialed. We built follow up for no shows, cold leads and never contacted leads, rebuilt routing and nurture, made time to first contact the main metric, and added 2 closers and 2 setters. Same offer, same prices.
After: November 2025

$1.13M+cash collected

8,900dials, up from 254

9 dayssales cycle, down from 33
The surprise: It was not a lead problem. The growth came from demand they had already paid for.

$1.1M run rateby month three, sales team built from zero

Before: A $697 webinar offer sold through direct checkout. The founder ran 5 to 7 live webinars a week. ROAS about 2x. No sales team and no structured follow up.
What changed: We closed 7 outbound deals at $3,800 to prove the higher price first. Then we replaced checkout with a book a call funnel, built the team from 0 to 8 plus setters, added outbound and no show follow up, and rewrote the script and the webinar from real call data.
After: $207Kmonth 1

$741Kmonth 2

$1.1Mrun rate, month 3

ROAS up 87%. Founder webinars down from 7 a week to 3.
The surprise: The price went up about 5.5x and the refund rate went down.

What we hear

We counted what founders told us.

Out of 49 qualifying founders on our calls, the same two patterns came up again and again.

25/49

were still the closer on their own team.

30/49

had leads or past buyers sitting in the CRM with nobody working them.

"I can't duplicate myself."

"It's still kind of rolling the dice."

"As soon as the marketing stops, so do the sales."

How we work

We diagnose before we prescribe.

Step 1

Diagnose

We read your numbers and your calls and find where sales depends on you.

Step 2

Build

Hire, train and manage the people who take those calls off your plate.

Step 3

Automate

Put AI on the follow up, the reporting and the call review, so nothing waits on you.

Step 4

Hand off

Leave you with a team, a manager and numbers you can trust without checking them.

About

I'm Benjamin Finnigan.

Over 21 years I've built, scaled and exited 11 businesses. I've worked with global brands including Mindvalley and Marisa Peer, and closed multiple seven-figure B2B deals.

11businesses built, scaled and exited
21years in sales and growth
200+salespeople recruited, trained and managed

Today I'm the Director of Business Development at Net Revenue, and I still take sales calls every week, because that's where I hear what founders are really dealing with.

More about me

If you want us to look at this with you, the next step is a short intake.

We'll read it before we talk, and if it's not a fit, we'll tell you that directly.

Start the intake Or get my score first