Still on calls
I'm a director and I still take sales calls. It's the fastest way to know whether a script works, and it's where I hear what founders are actually dealing with.
About
Most founders we talk to are still on every sales call.
They built something that sells, and it sells because they're the one selling it. Our job is to build the team that takes those calls off their plate, and to make sure the numbers prove it's working.
The record
I've built and run sales teams for years.
- Now
- Director of Business Development at Net Revenue. Promoted in August 2026 after six months as an Account Executive.
- Since 2018
- Founder of CoyleX Marketing.
- Before
- Sales Team Director at Mindvalley.
- People
- 200+ salespeople recruited, trained and managed.
$1.3M
Collected in month one. What changed: a team built in about 90 days.
6%→33%
Close rate on attended calls. NEEDS INPUT: what changed
$3.6M+
From one webinar campaign. NEEDS INPUT: what changed
200+
Salespeople recruited, trained and managed.
NEEDS INPUT: confirm against LinkedIn, Net Revenue sign-off, results disclaimer
Two things about how I work
I still do the work I teach.
150 dials a day
For my first two months at Net Revenue I did 150 dials a day. I don't ask a rep to do anything I haven't done myself.
NEEDS INPUT: anything more personal is Benjamin's to add
See where sales still depends on you.
10 questions from memory, and we'll show you what we'd check first.